Social Media Dublin 2022

Following last year’s sell out event with a record 350+ attendees, #SMDublin is back for the 2022 conference!

Firmly established as Ireland’s leading social media conference, the event is now in its 8th year. Expert speakers will share the latest insights into social media marketing, from TikTok to influencer marketing, with examples of successful campaigns from leading social media practitioners.

So, what can we expect from the social media landscape in 2022? As we emerge from Covid-19, the pandemic has created an environment with increased importance on digital communication and services. Social media use across the globe continues to grow and this in turn makes it increasingly important for organisations to utilise. With 3.79 million social media users in Ireland (equivalent to 76.4% of the total population), your social strategy needs to reach your audience and adapt to their needs.

We look forward to hearing from our 2022 visiting speakers including a keynote address from the UK Prime Minister’s Office and Cabinet Office Communications which will give attendees an insight into social media use for the public sector. The line-up also comprises a range of public, private and voluntary organisations who will share their successful strategies and campaigns.

#SMDublin will once again bring together 350+ marketing and communications professionals from across Ireland to discuss the latest developments in Irish social media.

+350 attendees

Expert Speakers

Best Practice


09:00 Darragh Doyle, Event Chair and Head of Communications, EPIC The Irish Emigration Museum

Welcome and introduction

Darragh Doyle

EPIC The Irish Emigration Museum


Seán Earley, Managing Director, Teneo

2022 Social Media Trends
Seán will open this year’s conference with an overview of social media including current trends, what to include in your strategy and the future outlook. Seán leads digital campaigning for clients in various industries from retail to healthcare and tourism to NGOs.

Seán Earley



Tim Gatt, Head of Digital Engagement and Creative Content, Department for Education, England

Government communication on social media Tim will outline how the Department for Education is actively engaging with the public and communicating important information to stakeholders through social media.

Tim Gatt

Department for Education, England


Mark Phillips, Communications Specialist, Department of Health

Health on social media Mark will give the #SMDublin audience an insight into the role social media plays in the Department’s work communicating important public health messages to the wider public.

Mark Phillips

Department of Health


Deirdre Ní Choistín, Communications Manager, TG4

TG4 on social: Is mise Intern #TG4 With Covid-19 continuing to dominate the news, the TG4 social media team have provided much needed light relief and humour to their audience, earning them the reputation of one of the most entertaining accounts on Irish social media.


Questions & answers / Panel discussion


10:30 Comfort break


11:00 Mark Quinn, Marcomms Manager NI, Guide Dogs UK

Guide Dogs UK: Connecting with visually impaired social media users Mark’s presentation will give an insight into the work of Guide Dogs UK and their campaigns. Attendees will also learn how best to adapt social media content to connect with visually impaired users and give examples of best practice in making social accessible to everyone.

Mark Quinn

Guide Dogs UK


Cillian Walsh, Senior Marketing Manager, Just Eat Ireland

Just Eat: Delivering content Cillian joined Just Eat in 2019 and has been an integral part of the team which has contributed to their continued growth as the food delivery market leader in Ireland. He leads social media, performance and retention marketing activity.

Cillian Walsh

Just Eat Ireland


Amy Stinton, Communications Officer, Danske Bank UK

Banking: Social customer service As banking moves away from physical branches and into digital online banking and communication, Amy will share Danske Bank UK’s social media strategy and consumer engagement.

Amy Stinton

Danske Bank UK


Donna Roddy, Digital Marketing Officer, Visit Derry

Tapping into the ‘Derry Girls’ phenomenon The hit channel 4 comedy Derry Girls has the potential to boost tourism and is attracting international visitors to the city. Donna will talk about Visit Derry’s social media activity surrounding the show and their upcoming campaigns.

Donna Roddy

Visit Derry


Questions & answers / Panel discussion


13:00 Lunch break


14:00 Stha Banks, Head of Paid Social, Core

Utilising paid social media It is important to get the best results from your investment in paid social media, matching data with content that works for your organisation. Stha will outline how to use paid social media well and share successful case studies.

Stha Banks



Joanne Farnon, Social Media Manager, An Post

Engaging stakeholders through social An Post is Ireland’s leading supplier of postal, e-commerce and financial services. Joanne will outline how An Post uses social media to engage with key stakeholders and will share examples of campaigns

Joanne Farnon

An Post


Orlaith Grehan, Digital Communications Manager, St Patrick’s Mental Health Services

Walk in my shoes: Mental health and social media Orlaith manages all social media channels for St Patrick’s Mental Health Services and the flagship education campaign, Walk in my shoes. Orlaith will share how the organisation raises awareness of both mental health on social media and their services.

Orlaith Grehan

St Patrick’s Mental Health Services


Denis Tierney, Head of Marketing and Communications, Limerick City and County Council

Social media in local government Social media can play an important role for connecting councils with local residents. It can increase overall engagement for their services and empower citizens.

Denis Tierney

Limerick City and County Council


Questions & answers / Panel discussion


15:30 Conference close


Join us to discuss…

    • Irish social media overview
    • TikTok
    • Visiting expert speakers
    • Government communications
    • Examples of strong branding
    • Utilising paid social media
    • Social media for visually impaired users
    • The use of video on social
    • Social media in the public and private sectors
    • Achieving value on investment
    • Social consumer engagement
    • Practical advice and tips

Conference format

eolas will be using an online platform that will allow speakers and delegates to follow the normal structure of a conference. This will include:

  • Chair and speakers on screen during the session
  • Speakers will be able to use PowerPoint slides
  • A Q&A session with delegates being able to post questions, moderated by the chair
  • A chat facility for delegates to make comments, moderated by eolas Magazine
  • A ‘handout’ facility that will allow delegates to receive relevant documentation

Delegates will get a ‘conference experience’ that goes beyond the normal video conferencing meeting formats.

Register now


Our previous Social Media Dublin events

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