Social Media Dublin 2021 Virtual Conference

The annual Social Media Dublin Conference is Ireland’s leading social media event. The 2021 virtual event saw a record number of 350 attendees, which brought together an excellent line up of social media experts both local and visiting to share their knowledge and examples of successful campaigns.

A massive thank you to all the speakers who made the event a huge success and to all our delegates who helped bring #SMDublin to life across all social media channels.

The video recording from this event is now available to purchase to watch any time you wish.

Access the conference video


+300 attendees

Expert Speakers

Best Practice


09:00 Chairman’s welcome and introduction


Paul McGarrity, Director, Octave Digital

2021 social media trends
It is important to understand Ireland’s social media marketing landscape. Paul will provide an update on the latest trends for 2021 and examples of organisations who are getting it right.

Paul McGarrity

Octave Digital


Aoife McGuinness, Neuroscience Consultant, HeyHuman

Neuromarketing: Brain-friendly social media
Our brains are bombarded with adverts, content and notifications. That’s why creating ads that are brain-friendly is crucial. HeyHuman, a UK agency, use neuroscience to understand how people think and feel in order to inform marketing campaigns.

Aoife McGuinness



Muiriosa Ryan, Social Media Manager, HSE

Critical communication during Covid-19
The HSE will give the #SMDublin audience an insight into their work communicating with patients, staff and the wider public. It will look at how social media has played a vital role for citizen health engagement – particularly in light of the recent Covid-19 outbreak.


Questions & answers / Panel discussion


10:10 Comfort Break


10:30 Amanda Thomas, Social Media & Influencer Manager, VisitScotland

#VisitScotland: Attracting visitors through influencer marketing
Amanda works to develop Scotland’s outstanding reputation in the global market. This includes engaging with content creators and influencers. Their marketing aim is to not only to increase the number of visitors to Scotland, but to enhance the value of their visits too.

Amanda Thomas



Louise France Government Information Service, Department of Taoiseach

Government engagement: Communicating effectively
This presentation will outline how the Government is actively engaging with the Irish public on Covid-19 and other campaigns. It will look at communicating important information to stakeholders through social media.

Louise France

Department of Taoiseach


Derek Kinnevey, Communications and Marketing Manager, Paralympics Ireland

Paralympics Ireland: Building a social community
Ahead of the Tokyo 2021 Paralympic Games, Paralympics Ireland are utilising social media to bring the Irish Paralympic team in front of a wider audience. Recent campaigns include a focus on #WomenInSport.

Derek Kinnevey

Paralympics Ireland


Questions & answers / Panel discussion


11:30 Comfort Break


11:45 Cian Clancy, Captain, Irish Defence Forces

Irish Defence Forces: Strengthening the nation
Social media plays an important part of the Irish Defence Force's recruitment campaign. It provides engagement with wider stakeholders as well as current members of the Force.

Cian Clancy

Irish Defence Forces


Yvonne Woods, Campaigns & Communications Manager, Dublin Rape Crisis Centre & Cormac McCann, Creative Lead, Pluto

#100Consent TikTok campaign
The Dublin Rape Crisis Centre has worked with some of Ireland's leading TikTokers on a new campaign to raise awareness surrounding sexual consent. The #100Consent campaign highlights that being even 1% unsure when it comes to sexual consent can have devastating consequences.

Yvonne Woods

Dublin Rape Crisis Centre


Cian Corbett, Digital and Innovation Marketing Manager, AIB

Social Media – A Victim of Success?
We’ve all witnessed the meteoric rise of Social Media from ‘quirky digital add-on’ to ‘broadcast essential’ but has Social Media become a victim of its own success? With every brand now vying for the similar audiences and the fabled ‘demise of social’ continually trumpeted by commentators, how can we get the most from these channels? Cian will share his thoughts on the essentials of an updated social strategy in this evolving landscape.


Questions & answers / Panel discussion


13:00 Break for Lunch


14.00 Gerry McDermott, Media and Communications Manager, Fingal County Council

Social media for local government: Connecting with communities
Social media can improve engagement between local authorities and residents. It provides the opportunity to reach residents more frequently and enhance service provision.

Gerry McDermott

Fingal County Council


Carol McCaghy, Marketing Manager, Tayto Snacks

Social selling: Raising brand awareness
Tayto Snacks represents the most iconic snack-food brands in Ireland. Carol will present Tayto’s social media campaigns across a range of products and how this leads to increased sales.

Carol McCaghy

Marketing Manager


Steven O’Riordan, Communications Specialist, Department of Housing, Local Government and Heritage

Developing an effective social communications strategy
With important messages to deliver across various sectors, Steven’s communications remit covers housing, local government, heritage and planning. He will outline the Department’s social strategy.

Steven O’ Riordan

Department of Housing, Local Government and Heritage


Brian Dawson, Communications Manager, Irish Human Rights and Equality Commission

The Irish Human Rights and Equality Commission is currently running a significant campaign on building awareness of racism across social media #AllAgainstRacism. It aims to challenge individual and societal attitudes that lead to people from different ethnic backgrounds experiencing racism. Entirely non-scripted, the campaign features 11 interviews with people from different ethnic backgrounds, sharing personal perspectives on racism in Ireland, including casual racism, the role of bystanders and the systemic, historical, societal and structural barriers encountered in everyday life in Ireland.

Brian Dawson

Irish Human Rights and Equality Commission


15:30 Conference close


Access the conference video



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