Social Media Dublin 2019

1st February 2019

Radisson Blu Royal Hotel, Dublin

Social Media Dublin 2019

Social media is evolving – is your marketing? Marketers need to know the key trends to prepare for and how to create a strategy that adds value to your organisation. It is important to get the right content to the right audience at the right time.

Following last year’s sold out event, the annual Social Media Dublin 2019 Conference will bring together expert speakers and industry leaders to discuss the exciting developments happening in social media and how you can implement this in your marketing campaigns.

What are Delegates saying at #smdublin

@Animated_Anna And that's a wrap. Thanks to @eolasmagazine and all the speakers for this year's #SMDublin the conference was packed with great insights and tips. What a way to start 2018 😊

@MagnumEvents Great turnout and insight given at #smdublin Well done to all the speakers and everyone involved!

@TopOil Great insights at #smdublin today with @eolasmagazine

@CruiseDublin Packed house at #smdublin with great speakers highlighting the importance of increasing brand engagement through social #CruiseDublin

Social Media Dublin 2019 Speakers

Social Media Dublin 2019 Programme

Time Speaker Presentation
0830 Registration and morning coffee
0900 Chairman’s welcome and introduction
Paul McGarrity
Managing Director, Octave Digital
Key social media trends to prepare for
It is important to understand Ireland’s social media landscape and how your organisation can fit into it. Paul will drill down into the individual performance of social networks and how to adapt your strategy to upcoming trends. Hear tips, advice and useful industry examples
Ivy McArdle
Senior Sales Manager, Twitter
Twitter @ #smdublin
Plan and execute a Twitter marketing strategy that works for your brand. Ivy will share examples of successful case studies and how organisations can get the best results from the network.
Sarah Jones
Head of the Birmingham School of Media, Birmingham City University
360 immersive storytelling: Social media and virtual reality
Virtual reality has the potential to disrupt social media. Marketers need to be aware of the potential of VR as a new way to experience content. Sarah’s research focuses on immersive realities (VR/AR) and experiential film.
Andrew McLindon
Director of Communications, An Garda Síochána
Safer communities through social media
Gardaí have had a strong presence on social media over the last few years. This important case study will show the human side of policing whilst keeping the public safe and providing an essential service
Questions & answers / Panel discussion
1045 Morning coffee / networking break
1115 Elaine Doyle
YouTube Lead – Large Clients, Google
The power of video
The popularity of video and its ability to get the message across to consumers can’t be ignored. There many reasons why your organisation should be utilising Youtube to achieve your marketing objectives.
Tara O’Rourke
Head of Coca Cola Hellenic Brands Marketing, Coca Cola HBC Ireland
Hydrating the conversation: An immersive branding opportunity for Deep RiverRock
Tara will present Coca Cola HBC’s social media strategy at Social Media Dublin, with a particular focus on Deep RiverRock and the exciting work they are currently doing.
Jason Kiernan
Social Media Manager, Houses of the Oireachtas
Government engagement: Communicating effectively
Jason will outline how Houses of the Oireachtas is actively engaging with the public and communicating important information to stakeholders through social media, including the use of live streaming to bring the work of the Parliament in front of a wider audience.
Alexandra Maslaney
Senior Social Analyst
Stop playing the guessing game: Insight through analytics
Am I measuring effectively? This is an important question for anyone involved in social media. Analytics are essential to developing an iterative social media marketing process, data is an important tool to understand your results in order to inform future strategy.
Questions & answers / Panel discussion
1300 Conference networking lunch
1400 Brian Harte
Head of Customer Engagement and E-Marketing, Tourism Ireland
Social tourism: Growing connections in Ireland and beyond
Social media has given tourism an opportunity to connect on a global scale with audiences. Brian will highlight Tourism Ireland’s successful campaigns that are driving Ireland’s tourism industry.
Sinéad Carroll
CEO and Founder, The Irish Blogger Agency
Connecting with brands and influencers
2017 was the year of influencer marketing and is a huge growth area. The Irish Blogger Agency is home to more than 500 bloggers, vloggers and social influencers. Sinéad will explore the potential for influencers and brands to work together.
Alan Milton
Director of Communications, GAA
Managing a social media community
An important element of social media is building a loyal community. Social networks have empowered the GAA to speak directly to fans and the wider community.
Sarah Clarkin
Communications and Social Media Officer, The National Women’s Council of Ireland
Campaigning on a budget
Social media is a key tool for raising awareness and communicating – without requiring a big budget. The National Women’s Council of Ireland has used social media effectively including their #FeministsAreEverywhere campaign.
Questions & answers / Panel discussion
1600 Conference close

Register your place

This full day conference will bring together Ireland’s top communications professionals. Visiting and local speakers will share their insights and future outlook for social media. Put your questions directly to our panel of experts and join the discussion at #smdublin!

Sponsorship and exhibition opportunities

There are limited opportunities remaining for sponsorship and exhibition at Social Media Dublin 2019. This annual event attracts senior social media marketing professionals from across a multitude of industries. To find out how your organisation could benefit from partnership with this important event solely dedicated to social media and its potential for marketing, please contact Fiona McCarthy on +353 (0)1 661 3755 or email

Delegate fee

€245 + VAT @ 23% = €301.35

venue information

Radisson Blu Royal Hotel, Golden Lane, Dublin, Ireland

Contact #smdublin

eolas Magazine
Clifton House
Lower Fitzwilliam Street
Dublin 2, D02 XT91

Tel: +353 (0)1 661 3755
Twitter: @eolasmagazine