List Schedule


08:30 Registration and morning coffee


09:00 Darragh Doyle, Head of Communications, Marketing and Audience Development, Dublin City Council Culture Company

Welcome and introduction


Seán Earley, Managing Director of Creative Campaigning, Teneo

2023 Irish social media trends Seán Earley is Managing Director of Creative Campaigning at global communications advisory Teneo. Seán will give #SMDublin attendees an insight into current social media trends and what they will mean for their organisations.


Lea Sandell, Global Social Media Innovation Lead, Lego Group (Invited)

LEGO: The building blocks for social media success


Laura Truelove, Senior Digital Media Manager, Welsh Government

Public sector on social media: Engaging citizens This visiting presentation will provide an overview of the Welsh Government’s social media strategy and examples of engagement with the public and communicating to stakeholders through social media.


Elisabetta Bello, Head of Connected Storytelling, EMEA, Edelman

The Power of Gen Z: Trust and the future consumer The latest Edelman research demonstrates that there is more to Gen Z than meets the eye. In fact, GenZers have constructed an entirely different narrative when it comes to consumerism, one based not on the self but on the authenticity and integrity of the brand. It is imperative that brands understand this if they wish to earn Gen Z’s trust.


Questions & answers / Panel discussion


10:45 Mid-morning coffee networking break


11:15 Ross Middleham, Content and Social Lead, Met Office UK

Taking TikTok by storm The Met Office forecasted a bright outlook for its TikTok channel. From convincing stakeholders that TikTok is the place to be, through to continually evolving its content to appeal to a new demographic, Ross will talk through how the Met Office found success on the platform.


Ketna Mistry, Head of Social Media, Savills UK

Business communications and growth on social media Visiting speaker Ketna is an accomplished social media leader, with a proven track record in successfully developing and executing innovative strategies for large global organisations, where social media can effectively support business communications and growth.


Sheena Doyle, Head of External Communications, University of Limerick

Building relationships and attracting potential students Sheena's presentation will look at how the University of Limerick uses social media as part of its overall communications strategy to engage and build relationships with current and potential students.


Johanna Torwesten, Social Media Manager, In the Company of Huskies

Strong and resilient branding: Content that pulls people in The traditional brand strategy and advertising model has been outpaced by the evolution of technology. In the Company of Huskies will outline the ingredients required to pull people in and build strong and resilient brands.


Melissa Dunne, Senior Digital Marketing Executive, Repak

Team Green: Protecting the environment through social Repak is an environmental not-for-profit organisation which is using social to help Ireland reach 50% of all plastic recycled by 2025. Melissa will share insights into Repak's campaigns to raise awareness of recycling and change behaviour.


Questions & answers / Panel discussion


13:00 Networking lunch


14:00 Claire O’Sullivan, Communications Officer, Cork City Council

Social media in local government Cork City Council provides and maintains the city’s parks, roads and housing. It also drives the city's economic development and tourist offering and works every day at local level to strengthen communities. Claire will share the Council’s social media activity to reach their citizens.


Aimee Buckley, Digital Marketing Officer, Belfast Exposed

Belfast Exposed: Connecting through social media Belfast Exposed is Northern Ireland’s leading photography organisation. Aimee’s presentation will give an insight into how Belfast Exposed uses social to share its work and upcoming exhibitions.


Jenny Gilleece, Digital Engagement Manager, Irish Cancer Society

Social media communities Jenny will share the work that the Irish Cancer Society carries out to engage service users and the wider public on social. She will also look at the unexpected pivot to digital in the Covid era and social media fundraising in a post pandemic landscape.


Cathy Cullen, Digital Director, Drury

Developing an effective LinkedIn strategy Cathy’s presentation will focus on developing corporate LinkedIn strategies and all the benefits LinkedIn can bring organisations. She has over a decade of experience in content, campaign, and digital strategy.


Question & answers / Panel discussion


15:45 Conference close

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