Neuroscience Consultant, HeyHuman
Aoife McGuinness is a Neuroscience Consultant at HeyHuman, a global advertising agency based in London. Originally from Dublin, Aoife has spent the last 10 years across multiple European cities developing her passion for neuroscience, communications and culture. Over the last few years, she has helped build up HeyHuman’s neuroscience offering including the recently launched HeyLab, HeyHuman’s in-house research lab. She uses neuroscience research techniques, including EEG, to measure people’s gut feel, gaining deeper insight into what moves us and why. She has previously spoken at other international conferences including SXSW and SMW New York & London.