Deirdre Ní Choistín

Communications Manager, TG4

Deirdre Ní Choistín is TG4’s Communications Manager since 2019.  She worked as a Producer and Director in TG4 for over fourteen years.  She was an early adaptor to social media in TV production. It was from this work that she gained insight into online engagement and online viewing patterns and how it differed from long-form and linear tv programme content. She saw that there was a market for exclusive online content as Gaeilge to feed the audience’s desire for relevant & current short-form content. In 2017 she was appointed as an Editor / Producer with a remit to start a new online- only news and entertainment site MOLSCÉAL for TG4’s Core Irish Speaking audience. In her work as Communications Manager, she has increased engagement across all of TG4’s social media platforms and works closely with the infamous ‘TG4 Intern’.