Elisabetta Bello is a writer, editorial consultant and storyteller who is leading Social for EMEA. She has formerly spent time at Google UK, Sainsbury UK and Unilever and worked as an independent consultant for clients like National Rail, Porsche, Jacuzzi, as well as for national and local governmental authorities. Elisabetta is savvy in the studies of Humanities, Contemporary Art and Cultural Studies and loves to focus on the behavioural side of Social and Content, platform insights and participatory social content.