Stha Banks

Head of Paid Social, Core

Stha Banks is the Head of Paid Social Media in Core leading a team of social media experts. Stha has over 13 years’ experience in the Irish advertising industry, specialising in digital media. To date Stha has worked across with brands across multiple industries – Finance, Telco, Fashion, Travel, Retail and Healthcare. She has led an award-winning social media team who have won numerous Awards, including Social Media Agency of the Year 2 years in a row and shortlists for The Drum Awards and Digital media Awards. She is also an IAPI Board Member and co-chairs the Diversity & Inclusion Programme. Stha has served on the Core D&I Committee for the past 5 years. Both in IAPI & in Core she has worked on multiple initiatives that have helped spark & drive diversity and inclusion conversations in our industry.