09:00 Darragh Doyle, Event Chair and Head of Communications, EPIC The Irish Emigration Museum
Welcome and introduction
EPIC The Irish Emigration Museum
Seán Earley, Managing Director, Teneo
2022 Social Media Trends
Seán will open this year’s conference with an overview of social media including current trends, what to include in your strategy and the future outlook. Seán leads digital campaigning for clients in various industries from retail to healthcare and tourism to NGOs.
Tim Gatt, Head of Digital Engagement and Creative Content, Department for Education, England
Government communication on social media Tim will outline how the Department for Education is actively engaging with the public and communicating important information to stakeholders through social media.
Department for Education, England
Mark Phillips, Communications Specialist, Department of Health
Health on social media Mark will give the #SMDublin audience an insight into the role social media plays in the Department’s work communicating important public health messages to the wider public.
Department of Health
Deirdre Ní Choistín, Communications Manager, TG4
TG4 on social: Is mise Intern #TG4 With Covid-19 continuing to dominate the news, the TG4 social media team have provided much needed light relief and humour to their audience, earning them the reputation of one of the most entertaining accounts on Irish social media.10:00
Questions & answers / Panel discussion10:20
10:30 Comfort break10:30
11:00 Mark Quinn, Marcomms Manager NI, Guide Dogs UK
Guide Dogs UK: Connecting with visually impaired social media users Mark’s presentation will give an insight into the work of Guide Dogs UK and their campaigns. Attendees will also learn how best to adapt social media content to connect with visually impaired users and give examples of best practice in making social accessible to everyone.
Guide Dogs UK
Cillian Walsh, Senior Marketing Manager, Just Eat Ireland
Just Eat: Delivering content Cillian joined Just Eat in 2019 and has been an integral part of the team which has contributed to their continued growth as the food delivery market leader in Ireland. He leads social media, performance and retention marketing activity.
Just Eat Ireland
Amy Stinton, Communications Officer, Danske Bank UK
Banking: Social customer service As banking moves away from physical branches and into digital online banking and communication, Amy will share Danske Bank UK’s social media strategy and consumer engagement.
Danske Bank UK
Donna Roddy, Digital Marketing Officer, Visit Derry
Tapping into the ‘Derry Girls’ phenomenon The hit channel 4 comedy Derry Girls has the potential to boost tourism and is attracting international visitors to the city. Donna will talk about Visit Derry’s social media activity surrounding the show and their upcoming campaigns.
Questions & answers / Panel discussion12:30
13:00 Lunch break13:00
14:00 Stha Banks, Head of Paid Social, Core
Utilising paid social media It is important to get the best results from your investment in paid social media, matching data with content that works for your organisation. Stha will outline how to use paid social media well and share successful case studies.
Joanne Farnon, Social Media Manager, An Post
Engaging stakeholders through social An Post is Ireland’s leading supplier of postal, e-commerce and financial services. Joanne will outline how An Post uses social media to engage with key stakeholders and will share examples of campaigns
Orlaith Grehan, Digital Communications Manager, St Patrick’s Mental Health Services
Walk in my shoes: Mental health and social media Orlaith manages all social media channels for St Patrick’s Mental Health Services and the flagship education campaign, Walk in my shoes. Orlaith will share how the organisation raises awareness of both mental health on social media and their services.
St Patrick’s Mental Health Services
Denis Tierney, Head of Marketing and Communications, Limerick City and County Council
Social media in local government Social media can play an important role for connecting councils with local residents. It can increase overall engagement for their services and empower citizens.
Limerick City and County Council